Oberweis Joins Roster of ESW

CHICAGO ESW/Partners here, which last week divested itself of its Blue Horse subsidiary, has added local chain Oberweis Ice Cream and Dairy Stores without a review, according to the agency.

“With the addition of franchising our retail stores, we’re growing faster than ever before,” said Mark Vance, vice president of marketing for the North Aurora, Ill., company, in a statement. “Our goal is to make sure our customer’s in-store experience, and our local advertising and promotions, are up to the same high standards as our ice cream.”

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