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NEW YORK The New York Times has shifted its estimated $10 million ad account from Interpublic Group’s Lowe to sister shop Foote Cone & Belding, the client confirmed.
The business landed at Lowe in February 2003, after the agency absorbed sister shop Bozell. The shop’s tenure on The New York Times dated back to 1983.
While acknowledging that the newspaper has had a “long and productive relationship” with Bozell and Lowe, a client representative said, “We felt it was time for a fresh approach.”
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