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Given a go-ahead from the New York City Board of Education, TBWA\Chiat\Day will face an ad challenge of a different sort: How does one attract the best and brightest to teach in the city school system?
The assignment—the brainchild of schools chancellor Harold Levy and the first time in recent memory that the school system has tapped an ad agency—still needs board approval. And as of last week, no resolution had been submitted, said a board representative.
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