N.Y. State Tobacco Control Reviews Four Shops

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Four shops await a decision in a review of creative duties for the New York State Department of Health Tobacco Control Program, sources said.

The new assignment is projected to last five years with annual media spending estimated at $35 million.

Sources identified the finalists as Havas’ Arnold, independent Northlich, Interpublic Group’s Gotham and Publicis Groupe’s Saatchi & Saatchi Wellness. Northlich is in Albany, N.Y., and the rest are pitching from their offices here.

The shops emerged from a pack of more than 20 agencies that expressed interest in the account, according to a source.

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