N.Y. Agencies Falter In BJ's Review

BOSTON Connelly Partners has won the ad account of BJ’s Wholesale Club following a review, the client has confirmed.

The chain in Natick, Mass., spent $7 million on ads last year but less than $1 million through August, per TNS Media Intelligence/CMR.

Connelly in Boston overcame fellow independent DiMassimo Carr Brand Advocates and MDC Partners’ Cliff Freeman and Partners in the final round of a review.

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