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Toshiba’s notebook division has severed ties with its agency of two years, DGWB, and is putting its $20-30 million creative and media business into review.
Howard Emerson, vp of marketing communications for Toshiba Computer Systems Group in Irvine, Calif., said he wants a shop that could “relate to our marketing direction.” He noted the account will focus on specific products set to launch in 2002.
Emerson said Toshiba would be open to a shop of any size in any U.S.
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