Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By Scott Hume
CHICAGO–Northlich Stolley LaWarre is taking the plunge into interactive media. The Cincinnati agency, with 1996 billings of $97 million, has formed an Interactive Marketing & New Media Group to oversee creation of interactive work.
The agency may be comparatively tardy in formally embracing the new technologies, said Carole Walters, senior vice president and media director who also heads the new six-person unit, but it was determined to move cautiously. ‘We didn’t want to build a whole business around (interactive) because it’s only one piece of what our clients need, and a small one still for many of them,’ said Walters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in