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CHICAGO Northlich has forged a relationship with Jacuzzi Premium Spas to launch an integrated advertising campaign this spring that will focus on the client’s heritage, an agency executive said.
The Cincinnati shop will develop public relations and advertising for the Walnut Creek, Calif., company that will support Jacuzzi’s dealers by building upon the equity of the brand, said Rick Miller, Northlich’s president.
“We want to build on their heritage, that they’re the ones that created the category,” Miller said.
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