Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Northlich said it has added to its digital capabilities through the acquisition of Interactive Ink.
The Cincinnati-based independent is attempting to broaden its communications offerings through the addition of an established firm well versed in search engine optimization, Web-site design, analytics and other new-media skills.
In effect, the shop is engineering on a regional scale what holding companies have recently attempted in the global marketplace. WPP Group expanded in the interactive arena yesterday via its $649 million deal to acquire ad serving and technology concern 24/7 Real Media; Publicis Groupe completed its $1.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in