Northeastern Taps Another Hub Shop For Graduate School

Further diversifying its account base, Kelley Habib John Integrated Marketing has added the Northeastern University Graduate School of Business Administration to its client roster.
The Boston shop won the business after a review of undisclosed agencies. CC and D Communications, also in Boston, had handled the account.
Kelley Habib will create print and radio ads as well as transit posters and Web advertising, all supporting the university’s MBA program, said agency president Judy Habib. Collateral and public relations chores are also part of the assignment.
Billings are in the high six-figure range, Habib said.
Kelley Habib John has recently won accounts from several new clients, including beef provider Coleman Natural Products. –David Gianatasio