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Advertising motor oil to truck drivers can be a dirty job. So who can blame Bulldog Drum mond for a campaign that skips the beauty shots and sexy models?
Instead, the San Diego shop’s new work for industrial-strength Kendall Motor Oil strives to capture life on the road—warts and all. One ad shows half-eaten plates of greasy-spoon food, while another offers a collection of doors from various gas-station men’s rooms.
Perhaps the biggest eyesore is the ad featuring five men in profile, their ample potbellies captured just so.
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