Nonbox Lands St. Pauli Girl

Nonbox has picked up ad duties for St. Pauli Girl from Barton Beers, the brand’s U.S. distributor. The move follows Barton’s split with Hoffman York, Milwaukee [Adweek, Feb. 3] and talks with shops that included Hadrian’s Wall, Chicago. Nonbox, which has offices in Hales Corners, Wis., and Portland, Ore., will create national print and outdoor ads for the brand this spring, a shift from a previous media focus on local radio. Hoffman York also handled Tsingtao and Peroni for Barton. A representative for the distributor said no decision has been made on those brands.