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Along with positive news on the clutter front in the Network Television Association’s latest report on ‘non-program time’ on network TV, there’s an intriguing glimpse at the balance between national and local advertising on the Big Three networks. Total non-program minutes on ABC, NBC and CBS (whose interests the NTA represents) declined last year in six of the seven dayparts measured (the odd daypart out: early morning), according to Arbitron MediaWatch data for a week in November ’92 versus a week in November ’91.
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