No Vehicles in O&M's New Ads for Sears' DieHard

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Instead of Traditional Torture Tests, Focus Is on Jumper Cables
CHICAGO–Ogilvy & Mather moves away from depicting dramatic “torture tests” in a campaign for Sears Roebuck & Company’s DieHard car batteries that breaks today.
“We thought it was time to find a new way to portray DieHard,” said Linda Garrison, general manager of the agency’s Chicago office.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in