Brodeur Worldwide has gone Hollywood.
The technology public relations shop has formed an alliance with The Lippin Group,
a Los Angeles entertainment- marketing agency.
Together, the agencies hope to serve the rapidly converging technology and media industries with sponsorships and integrated marketing.
Chief executive David Lippin became familiar with the Boston-based agency when David Brodeur approached him about being acquired by the Omnicom Group of New York, Brodeur’s parent company.
Lippin wanted to remain independent, but became friends with Brodeur and realized their agencies shared a similar vision and entrepreneurial spirit, he said.
The Lippin Group’s clients, which include Universal and The Academy of Television Arts & Sciences, were increasingly asking for services out of his realm, such as Web site creation. “I got frustrated by having so many things come to me that I couldn’t accept,” Lippin said.
Brodeur president Andrea Carney pointed to the AOL-Time Warner deal as an example of the merging of media and technology.
She hopes the Lippin-Brodeur team will be better-positioned to work with these new entities. –Lauren Wile