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Fallon walked away from negotiations with Gateway in part over the company’s intention to handle at least part of its $250 million account in-house, sources said last week.
Agency officials wanted to head off what they saw as a potentially “bad relationship” before it began and ended talks with the computer maker. The scope of Fallon’s role with the company had been a major part of talks that began two weeks ago, insiders said.
Gateway officials declined to comment on Fallon or the future of its ad account, which sources said is expected to move in-house.
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