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NEW YORK The New Jersey Nets have hired BrandBuzz to handle creative and media duties on its ad account, the client confirmed. Billings are estimated at $3-4 million.
BrandBuzz, a unit of WPP Group’s Young & Rubicam, bested two other finalists to land the business: Omnicom Group’s Zimmerman & Partners in Fort Lauderdale, Fla., and the creative incumbent, Kerwin Communications in West Caldwell, N.J., according to sources.
The review was triggered by the installation of new CEO Brett Yormark [Adweek Online, Jan.
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