Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Lance Armstrong rides behind “tailpipe after tailpipe after tailpipe” in this spot for the all-electric Nissan Leaf. “In 20 years of cycling, even when I was ahead, I was always behind,” he says in a voiceover, as the commercial shows his perspective from the road and the back-end of each car, truck and motorcycle he trails. You don’t have to be a cyclist to relate to the horrible experience of a face full of fumes to appreciate the breath he takes when he winds up behind the electric car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in