Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For the past couple of weeks, two TV spots from McCann Erickson NY have urged us to “Get your pics into Ashton’s Nikon.” It’s not as dirty as it sounds-the spots show a trio of ditsy twenty-something women, in a clothing store and a hotel, respectively, stealing Ashton Kutcher’s cute little Coolpix camera and immediately snapping away amongst themselves, then returning the now-defiled digital wiz to his pocket. ” I’ll make copies for you!” he tells the girls-gone-Nikon as he leaves the hotel lobby.
Huh? The tone here is off: To begin with, why would any advertiser want to promote the Coolpix camera as so easily steal-able? Secondly, as an established actor and producer way past his “Dude, Where’s My Car?” years, Kutcher is also a famously devoted husband to Demi Moore.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in