Nike's 'Play' Pays Off for Wieden

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CANNES, France — Nike’s “Tag,” out of Wieden + Kennedy in Portland, Ore., beat out another spot based on a “Play” theme-the heavily favored Xbox “Champagne” from Bartle Bogle Hegarty-for the film Grand Prix at the 49th International Advertising Festival here last week.

In addition to Xbox, three other gold Lion winners were favorites in the jury room and, in the early hours of deliberations on Friday, earned enough votes to be considered Grand Prix-worthy.

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