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Sega of America said last week it is reviewing possible responses to Nike’s lawsuit against the videogame maker and its agency, Leagas Delaney, for copyright in fringement and unfair competition.
Nike, based in Beaverton, Ore., sued Sega and Leagas last week in federal court in Oregon, charging that a current ad for Sega’s NBA 2K2 game “virtually re-enacts” a Nike TV spot called “Frozen Moment.” The Nike ad, featuring a Bulls-Lakers NBA game with Michael Jordan, was created in 1996 by Wieden + Kennedy in Portland, Ore.