Nike Rallies Sports Fans to ‘Play Inside, Play for the World’

New campaign promotes brand's workout app

Nike's newest campaign urges people to stay fit while indoors. Nike

As gyms around the world closed due to the coronavirus pandemic, people have been trying all manner of ways to stay fit while being mostly stuck at home. Some have been wildly creative, like a French man who reportedly ran the equivalent of a marathon in laps on his balcony.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.