Nike “Missing 7”

Nike’s “Most Valuable Puppets” are back, and they’ve got a mystery to solve. In this second season of the MVP campaign from Wieden + Kennedy, puppet versions of Kobe Bryant and LeBron James tackle the case of the missing Nike Air Max LeBron 7. In the first of a two spots, the investigation starts on a stormy night. Suspects include Bryant, who is preoccupied polishing his ring collection; a cookie-eating neighbor named Lil’ Dez; masked burglar Sticky Pete; and a sexy neighbor who claims to know who the thief is. The second spot solves the case. The ads may not be as funny as Nike’s past puppet play — think Lil’ Penny voiced by Chris Rock — but this installment, directed by Stacy Wall, is amusing and puppets, for me, are always more interesting to watch than stilted performances from athletes trying to be actors — or worse, comics. –Eleftheria Parpis