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LOS ANGELES–NBC has modified its “I can” parody promo for its Working sitcom, after drawing the ire of advertiser Nike for a spot that ran during the Super Bowl.
“We changed the copy,” said Pat Schultz, an NBC representative in Burbank, Calif. NBC had initially agreed to pull the ad out of courtesy [Adweek, Feb. 2].
In the latest version of the promotional spot, which began running last week, the voiceovers and the on-screen text omit the “I can” phrase Nike uses.
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