Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES In an exclusive partnership, Nielsen Entertainment and peer-to-peer youth marketing agency StreetWise Concepts & Culture have formed Nielsen NRG Movie Crew, a new online service designed to add film-related, teen-market insight to the lineup of entertainment information available to Nielsen NRG (National Research Group) clients.
Los Angeles-based StreetWise, a 7-year-old nationwide network of 60,000 young adults ages 13-34, will work closely with Nielsen to create a teen movie-watchers panel, essentially a “real-time focus group” able to provide quick, targeted answers to clients’ questions, said StreetWise COO and partner Andrew Leary.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in