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In a move that will expand its box-office data to global markets, Rentrak announced Tuesday (Dec. 15) it agreed to acquire Nielsen EDI, for undisclosed terms. As part of the transaction, which is expected to close in first quarter next year, Nielsen will enter into a long-term data license agreement with Rentrak for continued access to certain box-office sales information for some of Nielsen’s products and services.
Nielsen EDI’s services will be integrated in Rentrak’s Box Office Essentials, which currently provides box-office data for theaters in the U.S.
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