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Rising commodity prices and consumer desire to get the best price/value products are driving private label’s growth, according to a new study released by The Nielsen Co. today.
Nearly three-fourths (72%) of respondents surveyed viewed private label brands as equivalent to name brands, while 62% said store brands were just as good as name brands.
The findings are based on online surveys drawn from 54,000 U.S. households participating in the Nielsen Homescan platform, which tracks shopper behavior in the packaged good sector.
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