Nielsen Names Advertising, PR Agencies

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NORTHBROOK, ILL. – Nielsen Marketing Research USA selected Slack, Brown & Myers, Chicago, to handle its new advertising account, estimated at $1 million. Other contenders were Arian, Lowe, Travis & Gusick and Bozell, both Chicago, and Fallon McElligott, Minneapolis. Janet Diederichs & Associates, Chicago, was named pr agency of record, although Dilenschneider Group, Chicago, agency for Nielsen parent Dun & Bradstreet, will handle projects.
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