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NEW YORK Arbitron may get even more competition for its portable people meter electronic ratings service. In a surprise move, Nielsen Media Research Monday said it is in talks with Clear Channel’s electronic ratings committee about measuring radio listening.
If Nielsen gets serious about entering the radio ratings game, the company could pose a challenge to Arbitron’s PPM and increase its stronghold on the entire media ratings business.
Arbitron’s hold on radio ratings is also being challenged by Media Audit/Ipsos, one of two finalists in CC’s request-for-proposal process.
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