Nielsen IAG: Drug Spots Lose Potency

A ranking of the most-recalled prescription drug ads shows that such efforts became less memorable for consumers between this year and last, as measured by Nielsen IAG, New York. (Adweek is a unit of the Nielsen Co.)

The ads consumers remembered best in 2007 were executions for Schering-Plough’s allergy drug Nasonex, Takeda’s sleeping pill Rozerem, Schering’s anti-cholesterol brand Vytorin, Pfizer’s anti-cholesterol brand Lipitor and its anti-smoking brand Chantix, and Sepracor’s insomnia med Lunesta.

But midway through 2008, all of those brands have run into controversy or economic difficulties — and several have pulled some or all of their consumer advertising.

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