Nick Targeted in Fight Over Food Marketing Guidelines

Kiddie net defends itself, citing anti-obesity programs like Birdseye

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Now that President Obama has been re-elected, a fight in Washington is heating up again over the effect of food marketing guidelines on curbing childhood obesity. Targeting Nickelodeon, the Food Marketing Workgroup,
a coalition of more than 80 health groups and nutritionists, is hoping to put pressure on the kiddie net and its parent company Viacom to adopt nutrition guidelines for foods marketed to children, especially those foods that license Nick characters like Sponge Bob.

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