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NEW YORK NextMedium, an online product placement firm, has hired Brett Lyons as vp of West Coast brand partnerships. He will be based in the company’s Los Angeles office.
Lyons most recently served as svp, brand development and integrations at Madison Road Entertainment, working with such clients as P&G, Walmart, Masterfoods, Levi’s and Unilever.
Lyons’ mandate is to represent various NextMedium properties, including shows from NBC Universal and Black Entertainment Television, as well as Universal Music Group artists.
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