NextiraOne Gives M/C/C Additional Duties

DALLAS M/C/C has consolidated its public relations and media responsibilities with NextiraOne and gained additional creative chores, the shop said.

The Dallas agency has been handling collateral for the computer network solutions provider for more than a year. Billings for NextiraOne are estimated to be $2 million, the shop said.

RBB Public Relations in Miami had handled the public relations for the client prior to the shift.

The new responsibilities come as NextiraOne looks to differentiate itself from its global partners, including Alcatel, Nortel Networks, Avaya and Cisco Systems, according to M/C/C president and founder Mike Crawford.

A new campaign, aimed at increasing the client’s brand awareness, will break in three weeks in trade publications and online.

NextiraOne, which is owned by Platinum Equity of Los Angeles, is based in Houston and Paris.