Nextel Picks MindShare for Media

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NEW YORK Nextel has selected WPP Group’s MindShare as its media agency of record, the client confirmed.

MindShare, New York, was competing for the media portion of Nextel’s $150 million account against incumbent Interpublic Group shop Initiative Media, Omnicom’s PHD and Havas’ Media Planning Group, all New York, and Publicis Groupe’s Starcom, Chicago.

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