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$800 Mil. Hyundai/Kia Media In Review; Carat to Defend

NEW YORK The media planning and buying portions of the $800 million-plus Hyundai and Kia ad accounts have been placed in review, the client has confirmed. The client has hired Roth Associates, New York, to guide the review process. Combined domestic measured media spending topped $800 million in 2006, with Hyundai accounting for $600 million of that outlay, according to Nielsen Monitor-Plus.

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