Newswires: More Late-Breaking Industry News

$800 Mil. Hyundai/Kia Media In Review; Carat to Defend

NEW YORK The media planning and buying portions of the $800 million-plus Hyundai and Kia ad accounts have been placed in review, the client has confirmed. The client has hired Roth Associates, New York, to guide the review process. Combined domestic measured media spending topped $800 million in 2006, with Hyundai accounting for $600 million of that outlay, according to Nielsen Monitor-Plus. Carat is the incumbent, and the client said that the Aegis Group-owned shop would be given an automatic finalist slot in the review process. Carat said it intends to defend. Creative is not a part of the review. Hyundai’s creative shop is Omnicom Group’s Goodby, Silverstein + Partners, which added the business in April. Kia’s creative agency is independent davidandgoliath.



Sony North America Launches In-Game Advertising Unit

NEW YORK Sony Computer Electronics America is getting into the ad business. The North American division of the Japanese videogame company last week began its own in-game advertising unit headed by Darlene Kindler, former vice president of publishing with Google’s AdScape Media. What does this mean for creatives? “We offer an environment with feedback in real time where they’ll be able to see where their ad placement is and how many people are interacting with it,” Kindler said.



Self Study: Women Willing To Pay Premium for a Cause

NEW YORK Women will pony up an extra 6.1 percent for products associated with a social cause, according to a study by Self magazine and consulting firm Latitude. The research, conducted from March to May 2007, is based on 2,709 surveys and 111 in-person and online interviews of women ages 18-49. Survey respondents were presented with a decision-making exercise, focusing on their thought process during a shopping trip. “Cause marketing creates an alignment between consumers and companies. It gives consumers the feeling that companies feel as strongly about and share in their particular values,” said Cynthia Walsh, Self’s executive director of marketing.



TBWA\Chiat\Day N.Y. Wins Cablevision Creative Task

nEW YORK TBWA\Chiat\Day has landed creative duties on a new assignment from the digital marketing and commerce division of Cablevision Systems Corp., the Omnicom agency said. The shop will develop ads and other types of marketing for the planned launch next year of new TV and online commerce offerings as well as for Cablevision’s network ad storage service. Billings were not disclosed, but sources estimated them at more than $20 million. The Bethpage, N.Y.-based Cablevision met with several agencies, but sources said the contest came down to TBWA\C\D and an undetermined shop. The agency will create both consumer and business-to-business ads for the division launched in March.



Terminix in Talks With Publicis For $30 Mil. Ad Account

LOS ANGELES Terminix confirmed last week that it had entered into negotiations to move its $30 million creative and media account to Publicis in Mid America, Dallas. The company had been at Stone Ward, Little Rock, Ark., which developed the current campaign featuring anthropomorphic houses warning their owners about pest invasions. Finalists in the review were undisclosed. The company spent $30 million in 2006 and $20 million through July 2007, according to Nielsen Monitor-Plus.