JWT Unveils New Name and Logo

NEW YORK J. Walter Thompson, the New York-based WPP agency, has a new logo and corporate identity and is rebranding itself simply as JWT. Worldwide CEO Bob Jeffrey unveiled the identity last week. The agency says JWT is the “most succinct and recognized iteration” of the agency name, and that the identity signals JWT’s “commitment to change from the inside out.”

BBDO Takes Dial’s $35 Mil. Account

Dallas Dial Corp. awarded creative duties on its ad account to BBDO following a review, the client confirmed. The agency’s office in Chicago prevailed over undisclosed contenders and succeeds Omnicom sibling GSD&M in Austin, Texas, on the assignment. Billings are an estimated $35 million. Media chores were moved from GSD&M to OMD last spring, shortly after Scottsdale, Ariz.-based Dial was acquired by Germany’s Henkel Group.

Congress Back on Indecency Attack

Washington U.S. lawmakers have resumed efforts to make penalties more costly for violations of broadcast indecency laws, introducing bills similar to measures that failed to clear Congress last year. Rep. Fred Upton, R-Mich., last Tuesday introduced a measure that would raise fines from the current maximum of $32,500 per violation to $500,000. Each chamber passed its own measure to raise fines last year, but the legislation foundered amid differences over media ownership. Neither bill would change decency standards.