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Eli Lilly Taps OMD for $80 Mil. Media Account
NEW YORK—Eli Lilly & Co. has selected Omnicom’s OMD to handle a media buying assignment that could be worth more than $80 million, and is working on finalizing the negotiations, sources said. OMD beat out WPP Group’s Mediaedge: CIA and Bcom3’s Starcom.
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