A Fallon Launches Second Effort for United
CHICAGO–Fallon McElligott’s second effort for United Airlines broke over the weekend, replacing the three-year-old “Rising” campaign that the Elk Grove Village, Ill.-based carrier had deemed a failure. Two spots from the Minneapolis shop feature people coming together around the world, while a voiceover from actor Liam Neeson explains that United flies to more places than anyone else “because it’s important for the human race to stay United.” The campaign carries no tag. Theme music remains Rhapsody in Blue.
A Papa John’s Ordered to Change ‘Better’ Slogan
ATLANTA–A Federal District Court judge ruled that Papa John’s “Better ingredients. Better pizza” slogan is deceptive and misleading. The judge ordered the chain to cease using the phrase, as well as the use of the word “better,” in any future campaigns. Papa John’s said it would appeal the ruling. The suit had been brought by competitor Pizza Hut, which also sought $12.5 million in damages. The judge awarded $467,619 to Pizza Hut. Papa John’s agency, Fricks/Firestone, here did not return calls.
A J.C. Penney Launches Review Sans Consultant
ATLANTA–J.C. Penney has begun a national search for a shop to handle its $100 million account after splitting with Temerlin McClain. A representative for the Dallas-based client said chief marketing officer Stephen Farley has a short list of agencies. The client is handling the review without a consultant. Dennis McClain, principal of the Dallas-based Temerlin McClain, said there would be “modest” staff reductions and that the shop would keep Penney’s $12 million St. John’s Bay casualwear account.
A Agency Vet Elliott Passes Away
NEW YORK–Hundreds of mourners packed Friday’s memorial service for FCB Worldwide’s Tim Elliott, who died Dec. 30 at age 51. “Tim would have hated to be at this funeral mass,” said Father Kevin McGrath, who presided over the ceremony at St. Vincent Ferrer church in Manhattan. “Glum faces. Tears He’ll just have to be patient with us.” Elliott had been the managing director of FCB’s New York office since January. His career spanned three decades, with stints at Ogilvy & Mather, Benton & Bowles, Geller, Federico & Einstein and Doig, Elliott, Schur. Friends and relatives recalled his wit, sense of adventure and ability to put people at ease. In a touching and, at times, fittingly humorous eulogy of the British-born Elliott,
R. Bernard Macleod described his uncle as “slightly strange, definitely unique and completely unpredictable.”
A Land Rover Has Roving Eyes
NEW YORK–Land Rover North America said it is seeking an agency after 13 years with Grace & Rothschild. The company is working on an RFP with Richard Roth & Associates based in Chappaqua, N.Y. Jim Selwa, vice president, marketing at the Lanham, Md.-based Land Rover, said he expects to select a long list of eight agencies and to make a final decision in March. Grace & Rothschild declined the client’s invitation to participate in its upcoming review. Land Rover spent $30 million on advertising in 1998 and $35 million through the first nine months of 1999.
A Accelerated Sciences Picks Hunt Adkins
CHICAGO–Hunt Adkins was just tapped to handle Accelerated Sciences Corp.’s $35 million account. The client is creating a Web site offering services to consumers in their 20s. The Minneapolis agency’s membership in Ogilvy & Mather’s Syndicate helped it win the business; the Ogilvy link will be used for media planning and buying.
A Michelin in Relationship With Lowe
CHICAGO–Lowe, Lintas & Partners direct arm Lowe Lintas Columbian won the Michelin North America relationship marketing account. The Chicago shop topped Rapp Collins and Target Marketing for the assignment from the Greenville, S.C.-based marketer of Michelin, Uniroyal and BF Goodrich tires. Michelin’s budget for relationship marketing was not disclosed. The company spent $51 million on media in 1999, according to the company.
A Newswire Roundup
Longs Drug Stores is considering eight-year incumbent Doner, Newport Beach, Calif.; Grey Advertising, Los Angeles; BBDO and Hoffman/Lewis, both San Francisco; in a review for its $18 million account, sources said Publicis & Hal Riney, San Francisco, won ReplayTV’s
$8-10 million account and ePods’ $20-25 million account Legoland, which operates a theme park in Carlsbad, Calif., tapped Dailey & Associates, West Hollywood, Calif., to handle its $10 million account Allied Domecq tapped roster shop VitroRobertson for its $15-18 million Baskin-Robbins account. Deutsch/LA, Marina del Rey, Calif., resigned the account last year Bloomfield Hills, Mich., home-building company Pulte Corp. is seeking its first advertising agency. Interested shops should contact the company by Jan. 21 Track Data Corp. selected Rivet New York as the advertising agency for its myTrack.com online brokerage. Billings are $12 million Trumpet Advertising, New Orleans, won the $10 million TurboTrip.com business, topping Keating Magee, Graham Group and Zehnder Communications Hill, Holliday, Connors, Cosmopulos picked up $50 million in billings from four dot.com clients: Assets2Auction.com, Shoebuy.com, MortgageIT and Voter.com Suissa Miller landed $15 million in ad duties for CollegeClub.com. Butler Shine & Stern, Sausalito, Calif., will square off against CMG Communications, New York, for the estimated $4-6 million Yack.com account Stevens Pell Jackson passed away Jan. 2 at age 83. For nearly 50 years, he held management and ownership positions at such New York agencies as William, Warren, Jackson & Delaney; Fergo, Graff & Calderhead; LaMarca Group and Norman, Craig & Kummel
A Fallon Launches Second Effort for United