Arnold Lands 2 New Internet Accounts
SAN FRANCISCO–Arnold Ingalls Moranville has been awarded the $30-40 million account of NextCard and the $15-20 million account of beauty product site, said sources. The shop has launched a print campaign for NextCard, which offers an online credit card, NextCard Visa. Both clients are based in San Francisco and their debut accounts were awarded to Arnold following reviews of undisclosed West Coast shops.
Reinemund Ascends to PepsiCo Presidency
NEW YORK–PepsiCo has promoted longtime senior executive Steven Reinemund to corporate president. He was chairman and CEO at its Frito-Lay unit. Reinemund, 50, had headed Frito-Lay Worldwide since 1996, and led its North American division since 1992. In his new role, he will work with PepsiCo chairman and CEO Roger Enrico. BBDO, New York, is lead agency for both Pepsi-Cola and Frito-Lay. Adds Saatchi Unit to Roster
NEW YORK– has tapped Saatchi & Saatchi’s interactive unit, Darwin Digital, for online creative and media strategy. Billings were undisclosed. Previously, the client, a unit of WinStar Communications, named Cliff Freeman and Partners to handle above-the-line advertising. In a separate move, Stephanie Fierman, a marketing executive at Chase Manhattan Bank, has joined the New York-based as vice president of marketing.
Bartle Bogle Hegarty Gets Johnnie Walker
NEW YORK–UDV, London, the spirits unit of U.K.-based Diageo, has shifted global creative duties for Johnnie Walker from Leo Burnett, Chicago, to Bartle Bogle Hegarty. Duties will be shared by the shop’s London and New York offices, sources said. Estimated billings are $50 million. Burnett owns a 49 percent stake in BBH.
Leagas Breaks New Adidas Campaign
SAN FRANCISCO–Adidas’ global campaign for the Women’s World Cup by Leagas Delaney, San Francisco, broke last week. A series of TV, print and outdoor ads use the tagline, “There from the start,” which will only be used in this campaign. The spots focus on individual athletes and the brand’s heritage. Print ads will run in sports books. The budget is $15-30 million, said sources.
Sony Playstation Wins Media, Print at Cannes
CANNES–A Sony Playstation launch initiative created by New Zealand’s 141 PalacePlus, Auckland, won the first Grand Prix for media at the 46th International Advertising Festival last week. The first Cannes show to honor media creativity handed out 17 Lion awards. Although the U.S. had 77 out of the total 421 entries, no media Lions were given to U.S. shops. New Zealand and Great Britain each won three. Earlier, a Playstation ad via TBWA GGT Simons Palmer in London won the Grand Prix in the Press & Poster competition. Publicis & Hal Riney, San Francisco, won silver for a General Motors campaign promoting Saturn’s electric car, the EV, and The Martin Agency, Richmond, Va., won silver for a Saab ad. Seven U.S. agencies won bronze Lions. [A complete list of Cannes winners is available at]
Newswire Roundup
Northwest Airlines has moved the $35-40 million international portion of its ad business for the Asia-Pacific region from Foote, Cone & Belding in New York and Asia to Ogilvy & Mather in New York, Oglivy confirmed J. Walter Thompson Co. has acquired Dazai Advertising, a $50 million shop in San Jose, Calif., and will rename it the JWT Technology Communications Group. Terms of the deal were not disclosed DuPont has shifted creative and media duties for its advanced fibers systems from Reese, Tomases & Ellick, Wilmington, Del., to Young & Rubicam, New York. Billings are $15-20 million. Y&R Geneva previously handled those brands in Europe Philip Conklin has been promoted to managing director of ThompsonConnect in New York, replacing Debra Brown, who left. Conklin was previously director of client services The American Advertising Federation elected Janet Robinson chairwoman and Arthur “Bud” Liebler vice chairman at its annual conference. Robinson is president and general manager of The New York Times; Liebler is senior vice president, marketing at DaimlerChrysler Big Bang Idea Engineering, San Diego, has picked up the $10 million account of E*Offering, the investment bank unit of online retail brokerage E*Trade, after a review of undisclosed shops. There was no incumbent. Goodby, Silverstein & Partners, San Francisco, which handles E*Trade’s general account, did not participate, a Web-based provider of utility and telephone services, is talking to agencies in Boston, New York and Dallas about handling creative chores for its $6 million account, the company confirmed. PGR Media, Providence, R.I., will likely retain buying and planning chores Resort Condominiums International is talking to three New York shops for a worldwide assignment. Finalists are Bates USA, Grey Advertising and Christy, MacDougall, Mitchell. Spending was not disclosed. The Indianapolis-based client said the review does not affect the RCI Americas business held by Bates USA in Indianapolis The Texas Lottery Commission narrowed its $30-40 million general market account review to four candidates, but cancelled a separate minority advertising review without explanation. Finalists for the main account include: Fogarty Klein & Partners, Houston; McCann-Erickson Southwest, Houston; Ogilvy & Mather, Dallas; and Regian & Wilson, Fort Worth. Twenty-one firms had been in the running for the $4-6 million minority business Yellow Freight System has begun contacting agencies in the Midwest, Southwest and Southeast for its ad account. Select Resources International, the Los Angeles consultant handling the review, declined to name contenders, but said eight to 10 agencies were being considered. Incumbent NKH&W, Kansas City, is not participating. The Overland Park, Kan., company spent only $2 million on advertising last year, per Competitive Media Reporting, but sources said billings could grow significantly.