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Publicis/Bloom Hires Burnham DALLAS-Publicis/Bloom co-chairman Seth Werner turned over his executive creative director duties at the Dallas agency last week to former Fallon McElligott creative veteran Pat Burnham. Burnham, Fallon's executive creative director from 1987-93, arrived last Friday to end a year-long search by Werner to enlist a new executive creative director. Burnham most recently was executive creative director at McKinney & Silver in Raleigh, N.C. He resigned his post there in May. New Awards for Beer Advertising and Design NEW YORK-Beer advertisers in America for the first time this year can compete in their own creative competition. The Beer Cup Advertising and Design Awards, sponsored by the Association of Brewers in Boulder, Colo., will judge advertising, design and sales promotion efforts that appeared in 1996 and 1997. The winners will be announced at the Great American Beer Fest on Oct. 2-4 in Denver. Judges have not yet been finalized. TBWA Chiat/Day to 'Think Differently' for Apple NEW YORK-As expected [Adweek, Aug. 11], TBWA Chiat/Day, Venice, Calif., will employ the theme "Think Different" in its first ads for Apple Computer since winning the account. "The strategy [for the campaign] will be a celebration of creativity and individualism," said chief creative officer Lee Clow. "That's what the brand has always been about." The TV spots could feature celebrities such as Steven Spielberg, who relate how Apple products play a vital role in their lives. Clow said the agency is not planning a Super Bowl return for Apple. "That's been done," he said. Focus Lands First Client Since Loss of GTE DALLAS-The Focus Agency here has landed its first piece of business since losing its sole account from GTE Corp. in February. Brian Hoekelman, manager of marketing communications for Denver-based long-distance provider Qwest Communications, confirmed that Focus has been given marketing assignments related to customer acquisition. Peter Kim's Bright Sun consultancy in New York was hired by Qwest in May and remains its brand strategy agency, Hoekelman said. Agencies Advance in Bay Networks Competition BOSTON-Eight agencies have moved forward in the review for the creative portion of Bay Networks' $10-12 million ad account. Advancing last week following preliminary discussions with the client were: Hill, Holliday, Connors, Cosmopulos and Partners & Simons, both in Boston; Long Haymes Carr in Winston-Salem, N.C.; Hanft Byrne Raboy Abrams & Partners, Mezzina/Brown and Kirshenbaum Bond & Partners, all in New York; and Amazon Advertising and Foote, Cone & Belding, both in San Francisco, according to Mike Marsak of Effective Marketing Strategies in Marina del Rey, Calif. Media planning and buying duties are being reviewed separately, with incumbent Freeman Associates in Wellesley, Mass., up against ICG in Chicago, DeWitt Media in New York and Western International Media in Boston. Panasonic Invites Agencies to Pitch NEW YORK-Berenter Greenhouse & Webster, Margeotes/Fertitta + Partners, Kirshenbaum Bond & Partners and Mad Dogs & Englishmen are four of at least eight agencies that have been invited to send credential materials to Panasonic in Secaucus, N.J. The client has put its $6-8 million personal care products account in review, sources said. Poppe Tyson here recently resigned the business. Shops to Compete for Dell Assignment SAN FRANCISCO-Grey Advertising and Young & Rubicam, both in New York; J. Walter Thompson's Chicago and New York offices; and Goldberg Moser O'Neill in San Francisco are pitching a global image assignment from Dell Computer, said sources. The Austin, Texas-based client works with various agencies overseas. Dell executives did not return calls by press time. Newswire Roundup Berenter Greenhouse & Webster, New York, has withdrawn from the $20 million creative review for Aamco Transmissions, Bala Cynwyd, Pa., due to its commitment to current and new business, sources said Mercedes-Benz Tri-State Dealership has moved its estimated $2-4 million creative and media planning and media buying account from Gotham to Lowe & Partners/SMS, New York, a sister Interpublic Group shop, sources said. Lowe is agency of record for Mercedes-Benz of North America, Montvale, N.J. Saatchi & Saatchi Advertising has formed a marketing company called Darwin Digital The Interpublic Group of Cos. announced a deal last week to acquire Marketing Corp. of America, a $300 million marketing services agency in Westport, Conn. WPP Group plc, the London-based holding company which owns Ogilvy & Mather, J. Walter Thompson and other agencies, reported solid results for the six months ending June 30. While revenues were flat at $1.4 billion, pretax profits rose 15 percent to $128 million, compared to the same period last year Wieden & Kennedy in Portland, Ore., has hired Ben Kline as its global account director on Nike. Kline, formerly a group director at Fallon McElligott in Minneapolis, replaces Jim Ward, who left earlier this summer to head marketing for LucasFilm Motorola, Schaumburg, Ill., selected McCann-Erickson in New York for its consolidated $100 million global consumer account after a competition including Leo Burnett and J. Walter Thompson, both in Chicago, and Grey Advertising in New York, all of which handled Motorola accounts. Foote, Cone & Belding in Chicago retains corporate advertising responsibilities.

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