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Citibank Moves Entire Global Account to Y&R
NEW YORK-Citibank last week consolidated its $500 million global advertising account at Young & Rubicam here. Y&R, which began meeting with Citibank executives more than a month ago, did not make a formal presentation during the pitch process, as did Citibank roster shops Lowe & Partners/SMS, Foote, Cone & Belding and J. Walter Thompson, all in New York. Y&R repeatedly denied it was talking to Citibank, citing a conflict with American Express.

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