Newspaper Sites Record Six-Month Gains

NEW YORK — In seven of the 10 largest U.S. markets, the audience for major newspaper Web sites grew much faster over the past six months than the markets’ total Internet user base, according to the latest report from comScore.

In New York, for instance, unique vistors to the New York Daily News Web site increased 23 percent in the last six months, while Internet users for that market grew only three percent during that same time period. Similarly, visitors to Chicago’s SunTimes.com boomed 38 percent. By contrast, the total Internet population in the Windy City climbed only three percent.

The research, conducted by the Reston, Va.-based company’s comScore Media Metrix division, also found that visitors to the majority of these newspaper sites spent more money online than the average Internet user. Top spenders included visitors to Knight Ridder’s BayArea.com, followed by NewsDay.com and NYPost.com.