ONDCP Selects Phase III Finalists
NEW YORK–The White House Office of National Drug Control Policy in Washington, D.C., has selected three finalists for its four-year, $195 million per year anti-drug effort. They are Bates USA with Zenith Media; Ogilvy & Mather; and Margeotes/Fertitta + Partners with Western International Media, all New York, sources said. Alan Levitt, ONDCP director, is prohibited from revealing contenders but confirmed that the pitch is for integrated capabilities, including advertising, interactive duties and public relations, and not just for media buying, as previously believed.
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