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"Online Broker Cuts to 10 Agencies NEW YORK-Online broker Datek Securities has made a cut in its $50 million review to 10 agencies, said Rob Bethge, Datek's chief marketing officer. The recent departure of Datek's Benjamin Nissanoff, who had been handling the search, delayed the review for about a week, Bethge said. AAR/Bob Wolf & Partners is assisting Iselin, N.J.-based Datek. "BBDO Launches Gillette Campaign NEW YORK-BBDO Worldwide, New York, last week launched a $35 million TV campaign for Gillette Co.'s SensorExcel for women that will air in the U.S. before hitting additional markets. In several spots, women caress their legs, put on panty hose and hug children and men as turquoise silk flutters across the screen. The tagline: "Not just smooth." "FCB Wins $40 Mil. Regus Account NEW YORK-Foote, Cone & Belding Worldwide has won the consolidated global account of Regus Business Centers, a London-based firm that provides furnished office space under short-term, flexible leases. Billings were estimated at $40 million. At least 12 shops, mostly overseas, handled pieces of the account. Ads and direct marketing were consolidated at FCB's New York and London offices. Other shops that competed: Grey Worldwide, D'Arcy Masius Benton & Bowles and McCann Erickson in London. Banks Hoggins O'Shea/FCB in London will handle global branding and marketing. "Publicis, Burrell Forge Alliance CHICAGO-Publicis SA has purchased a 49 percent stake in Burrell Communications Group, the nation's largest African American-owned agency. Terms were not disclosed. Chicago-based Burrell will remain autonomous from the Paris-based parent and from its new sister units. Burrell's clients include McDonald's, Bell Atlantic, Coca-Cola U.S.A., Kellogg Co. and Mobil. "If we want to go against some strong global players, we have to have in the U.S. a full range of services," said Maurice L vy, Publicis' CEO. "Living.com Picks Nine for First Account DALLAS-Internet startup Living.com has selected nine agencies as contenders for its inaugural $5 million account. Competing are GSD&M in Austin, Texas; The Richards Group in Dallas; and Houston agencies McCann-Erickson Southwest, Bates Southwest and BBDO. Also in the hunt: TFA/Leo Burnett Technology Group in Chicago, Wieden & Kennedy in Portland, Ore., and Goldberg Moser O'Neill and Young & Rubicam both in San Francisco, according to Living.com marketing manager Keith Rollman. The Austin-based online furniture sales outfit opens July 1. "Dentsu, Burnett Talks Continue CHICAGO-A bad year at Japan's Dentsu Inc., which reported profits down nearly 7 percent and billings down 4.3 percent, has not derailed a planned alliance with Leo Burnett. "Negotiations with Dentsu are at an advanced stage, and we hope to have news on this front in the not-too-distant future," Burnett COO Roger Haupt told staffers last week. The two announced their intention to give Dentsu a minority stake in Burnett last December. "Newswire Roundup Ammirati Puris Lintas in Helsinki, Finland, has landed the $30 million global Finlandia vodka account. APL beat out incumbent DDB Helsinki. Finlandia's $15 million U.S. business continues to be handled by The Martin Agency in Richmond, Va. ... J. Walter Thompson in San Francisco has added the $30 million account of Infineon Technologies, a leading semi-conductor manufacturer; the $10-15 million account of Interact, a videogame accessory manufacturer; and the $10 million account of Busybox.com, an online distributor of film footage, photos and videos. All are new assignments ... Havas Advertising, the French agency holding company, has combined three of its existing specialized shops-LMG, Jour J and PB Conseil-into a new sports marketing unit, dubbed Havas Advertising Sports. Havas plans to grow the company through acquisitions ... Furniture.com, an online retailer in Worcester, Mass., has begun contacting agencies, the company said. Donovan Group, Northborough, Mass., and Neil Faber Media, New York, recently collborated on the client's first national print and radio campaign, themed "The best place to buy furniture." Spending is estimated at $5 million ... Hill, Holliday, Connors, Cosmopulos, Boston, has surfaced in Wenner Media's $2-4 million review. The Boston shop joins Mullen in Wenham, Mass.; Arnold Communications, Boston; GSD&M, Austin, Texas; and Carmichael Lynch, Minneapolis ... The Detroit Medical Center is shopping its account after its split with Doner in Southfield, Mich. Spending could reach $9 million, according to the client ... The Bank of Hawaii, Honolulu, has issued questionnaires to local and West Coast shops. Billings are estimated at $5 million. Incumbent Starr Siegel McCombs, Honolulu, will defend ... PGC Advertising, Dallas, was assigned the estimated $15 million account of Phones For All, a Dallas provider of high-cost local phone service to people cut off through bill delinquency or credit issues. The business was handled in-house ... D'Arcy Masius Benton & Bowles, Los Angeles, has won a shoot-out for Firstsource.com, Santa Ana, Calif. Other shops that pitched the $20 million business included Cole & Weber, Seattle; RiechesBaird, Irvine, Calif.; and Leo Burnett, Chicago, sources said. There is no incumbent.

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