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Newman’s Own is rolling out a new brand positioning — “Let the food speak for itself” — with the national launch of its “Thin & Crispy” frozen pizza line.
Print and digital ads for the pizza, as well as its packaging, feature the line, which will eventually be used on packages for other Newman’s products such as salad dressing, pasta sauce, salsa and lemonade.
In keeping with the new creative platform, ads include “quotes” from the food and its ingredients.
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