New York Trio Advances to Finals In Cunard Contest

Three finalists have emerged in the review for Cunard Line’s estimated $10 million account.

The New York agencies areKirshenbaum Bond & Partners, TBWA\Chiat\Day and Wieden + Kennedy, said Howard Lesman, managing partner at MatchWorks, the New York consultancy conducting the review.

The Miami-based luxury cruise line had originally sent out 10 questionnaires, then narrowed the list to five agencies two weeks ago. Fallon in New York had qualified for the review’s final round but declined to continue, which created an opening for Wieden.

The incumbent, Tinsley Advertising of Miami, declined to defend.

A strategic pitch is set for the week of July 9, with a decision soon thereafter.