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Thomas & Perkins Touting Craftsmanship
LOS ANGELES–Denver agency Thomas & Perkins emphasizes the craftsmanship that goes into every Titan Motorcycle in its first ads for the client.
The 4-year-old Phoenix company launches a national print campaign in March issues of national motorcycle trade publications and general interest men’s magazines, including Esquire, Icon, Popular Mechanics and Men’s Journal. Three ads are slated to rotate through November.
A departure from Titan’s previous effort, and from other ads in the category, which usually feature bikes in outdoor settings, the new work tries to capture the essence of the specialty motorcycles as expressed through the people who build them.
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