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For advertisers and marketers, e-readers — which captivate with their convenience, portability and access to a huge library of content — represent an exciting new avenue to connect with consumers. Already, owners of devices such as the Kindle, Sony Reader and Barnes & Noble’s Nook say e-readers are prompting them to read and access an increased amount of text. Apple’s iPad continues the devices’ evolution.
But what do consumers want and expect from e-readers? Our research reveals insights into both this and how businesses can tap into this growing market.
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