New Management At Epsilon Leads Pitch For GTE

Review Coincides With Recent Sale of the Database Marketing Shop
BOSTON-A unit of GTE last week heard presentations from Epsilon in Burlington, Mass., and OgilvyOne in New York for a direct marketing assignment.
“We do have a review under way with our two primary direct response agencies,” said Brian Blevins, GTE’s manager of media relations. GTE Communications Corp., Irving, Texas, is the division conducting the review.
The two roster shops are vying for an initiative to sell local phone service to business customers in markets unregulated as a result of the Telecom Act, Blevins said.