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For Los Angeles residents, the ads were almost impossible to miss—and a bit hard to figure out.
Prior to last week’s opening of a huge entertainment and retail complex named Hollywood & Highland, the city was blanketed with an outdoor campaign touting the 1.2 million-square-foot facility, which includes 60 shops and a new theater that will host the Oscars.
One ad shows a stone-faced gal getting out of a car with the headline “Next stop stardom.”
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